"The intention of the series is to reach out beyond ICA's core membership and the archival world, which are already well served by Comma, and to attract new audiences, which may not have previously considered in depth the archival dimension to their work and which may be completely unaware of the existence of our organization."
The first volume in the series,Crisis, Credibility and Corporate History, edited by Alex Bieri of the Roche Archives, is based on the proceedings of a conference organized by the Section on Business and Labour Archives (SBL) in Basel in April 2013.
"Crisis, Credibility and Corporate History aims to describe current expectations and strategies within companies, within academia and amongst the general public for using a company's history for communication and marketing purposes. Ranging widely across case studies from major international businesses such as IBM, Maersk and Roche, this volume includes contributions from marketing specialists, corporate archivists and scholars. "
"Essential reading for business historians, archivists and marketing professionals, Crisis, Credibility and Corporate History presents a clear picture of what writing "corporate history" today involves."
Normally priced at £50, ICA members are eligible to purchase the book for the special price of £20/€25 (plus £3.50/€4 p&p).
To order at the discount price, contact Janet McDermott (janmarATliv.ac.uk or tel: (44 0151 795 214944 0151 795 2149 ), or enter the code ICA when ordering online at www.liverpooluniversitypress.co.uk
See more information on the ICA website here :
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